I’m Jason Lu, and I create products that transform ideas into impact.
Product Leader | Digital Transformation | Innovation | Founder | Agile | Mentor
Work Experience past 8 Years
Associate Architect
Group GSA
Product Manager
Are Media
Founder - Product Lead
Discovrr
Senior Product Manager
Zookal
Founder - Product Lead
KOPA
What I do
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I oversee the entire product lifecycle, from ideation to launch, ensuring that products meet user needs, business goals, and market demands.
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I develop and execute product strategies that align with organisational objectives, driving growth and delivering value to users and stakeholders.
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I lead digital transformation initiatives, modernising legacy systems and platforms to enhance efficiency, user experience, and scalability.
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I build and maintain strong relationships with stakeholders, ensuring their needs are met and aligning product development with strategic business goals.
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I implement Agile and Lean practices to streamline processes, foster collaboration, and accelerate the delivery of high-quality products.
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I design and execute innovation and growth strategies that drive business expansion, leveraging market insights, data analysis, and creative thinking.
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I embrace a positive servant leadership style, working collaboratively with a team of aligned individuals, motivating and empowering them to achieve their best while fostering a supportive and cohesive work environment.
What I have done
I have built, inherited, and enhanced products and businesses at various stages, from initial concept through to optimising experiences for millions of customers. Whether developing new products from the ground up or refining existing ones, I have consistently delivered impactful results. Below are selected products and projects where I made a significant impact.
About
I’m a peoples-first, customer focused product leader with 8+ years of experience leading empowered teams across a variety of B2C, E-Commerce and Media industries.
In Short:
I excel at taking products from 0 to 1, with a proven track record as a founder of an e-commerce business, guiding products from pre-product/market fit to product-led growth.
I’ve consistently pushed the boundaries of innovation, integrating augmented reality into e-commerce experiences and pioneering AI-driven tools for personalised user engagement.
I led the digital transformation of a legacy print media business, modernising outdated CMS and Marketplace platforms to drive the transition from E-commerce to Content Commerce and Retail Media.
I’ve successfully implemented Agile methodologies across multiple teams, significantly enhancing product delivery timelines and quality.
My product approach is deeply rooted in data analytics, ensuring that every decision is driven by real insights and aligned with user needs and business goals.
Before transitioning into digital products, I was a trained architect, bringing a unique blend of creativity and strategic thinking to my product leadership roles.