Question 1

What size of business do you typically work with?

Accepted Answer

Australian small businesses with revenue from roughly five-hundred-thousand to twenty million and teams of three to fifty. Big enough that growth has stalled in a way that's costing real money; small enough that hiring a full-time senior PM or growth lead is overkill.

Question 2

How is this different from hiring an agency?

Accepted Answer

Agencies sell hours and deliverables. I sell judgement and outcomes. I'll happily tell you not to build something. Most agencies won't.

Question 3

Will you tell me NOT to build the AI version?

Accepted Answer

Yes. Many of the audits I run end with "don't build the AI thing. Fix this other process first." I'd rather lose the build than carry a bad bet on your books.

Question 4

Will you sign an NDA?

Accepted Answer

Yes, mutual NDAs are standard. The only thing I ask is that, once we're done, I can share your story with your consent.

Question 5

Do you write code?

Accepted Answer

I prototype. I won't replace your engineering team, but I can show up to technical conversations with a working demo rather than a wireframe.

Question 6

How fast can you start?

Accepted Answer

Audits, within two weeks. Fractional engagements, within four. Build sprints depend on scope. Discovery calls, this week.

Question 7

What if it isn't working?

Accepted Answer

If we're not creating value, we stop. I'd rather lose the retainer than carry dead weight in your business.

Notes from the practice.

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Notes from the practice.

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