Most businesses are one decision from real growth.
I'm Jason Lu. A decade across founding, media and big tech, with product growth at Google and TikTok LIVE. I help Australian SMBs find the highest-leverage move and ship it, often with AI, in weeks not quarters.
I work with founder-led SMBs and professional practices across Australia.
Your growth has stalled. You can't name the move.Strategy, execution and AI all pull at once. Without someone senior enough to name the one move, the roadmap drifts. And a wrong AI bet is not just wasted money, it is risk.
Real systems I've shipped.
Three ways to work together.Productised. Fixed scope. Defined deliverables.
Two weeks. We find the highest-leverage growth move in your business: a product bet, a brand move, an AI play. You leave with a clickable prototype or strategy doc, a growth-impact model, and a 90-day plan to ship it.
- Discovery: interviews, data review, competitor scan
- The bet positioned, scoped, and (where useful) prototyped
- Growth-impact model (revenue, retention, or pipeline numbers)
- Ninety-day implementation roadmap
- Follow-up working session at week six
After the audit. We pick the highest-impact bet and ship it. A new product surface, an AI feature, or a positioning play. Built and deployed with your team or me. Instrumented so the numbers tell you it's working.
- All build, deployment, and integration
- Engineering done with your team, not in a black box
- Prompt design, model selection, and evals (for AI builds)
- Go-live with monitoring and the growth metrics that matter
- Handover documentation
Once we've shipped together and there's more to do. I plug into your team as your product leader: strategy, roadmap, hiring, sprints, the lot. Senior horsepower without the headcount cost.
- Product strategy and roadmap ownership
- Customer research and discovery
- Sprint planning and team coaching
- Stakeholder and board reporting
- Hands-on work with engineering and design
From first call to shipped, in weeks.
Thirty minutes, free, no deck. We find out if I'm the right person to help.
I learn your business well enough to disagree usefully. The bet, scoped and prototyped.
One growth move, fixed price, shipped to production with your team.
Instrumented so the numbers tell you it's working. Yours to keep.
What it did for one client.
Numbers from a recent build with a Sydney client. No client named, the work speaks.
Raw notes to published, compliant content, without the manual write-up.
More qualified enquiries from consistent, on-channel content.
Replaced an expensive build with a faster, AI-assisted system.
What you get when you work with me.
Ten years growing products from 0 to 1 at start-ups and at scale. Product Growth at Google, TikTok. Not a deck-writer. Not an agency. Just me, in your business, until the work works.
I trained as an architect before I trained as a product manager. That background still shapes the work: systems thinking, an obsession with the brief, and a respect for what stands up under load.
Still deciding? Ask the AI.
It only answers on Jason's offers, pricing and approach. Try one.
An agency sells you hours and account managers. You get me, the person who does the work, in your business until the numbers move. No black box, no hand-off to juniors.
Often. The honest answer is usually a smaller change, not a new app. You're paying me to say that before you spend six figures finding out the hard way.
Yes. Whether it is AHPRA for health or the advertising rules in finance and legal, the content engine flags risky claims before anything goes live. Compliance is built into the workflow, not bolted on.
Mostly Australian SMBs doing roughly $2-20M, across professional services, trades, retail and founder-led teams, plus a few funded Start-ups.
Usually within two weeks. A Growth Audit can start sooner if the timing lines up.
We instrument everything, so we'll know early, not at the end. If the bet isn't paying off we change it or stop. I'd rather lose the next invoice than your trust.
Let's see if we fit.
Thirty minutes, free, no slides, no pitch. We'll work out whether there's a fit and the right shape of engagement. If there isn't, I'll tell you and point you somewhere there is.
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