Jason Lu — Fractional Product Leadership & AI Strategy for Australian SMBs

SHEET EC-01 EXISTING CONDITIONS

01

Most SMBs are doing AI completely wrong.

You've signed up for ChatGPT, watched a webinar, paid an agency. The dashboard looks busy. The bank balance doesn't agree. Sound familiar?

Issue 01 / Stack Bloat

You're paying for tools you don't use.

The average Australian SMB now subscribes to 12+ SaaS tools. Most overlap. Half are forgotten. AI gets bolted on top, not built in.

Survey ref: AU SMB digital report 2025

Issue 02 / No Strategy

You don't have a roadmap. You have a backlog.

Features keep shipping. Customers keep complaining. Revenue per customer hasn't moved in 12 months. Building more isn't the answer.

Field observation / common pattern

Issue 03 / Cost Mismatch

A full-time PM costs more than the problem.

Senior product managers in Sydney command $200K plus equity. That's a punishing line item for a business doing $2M to $20M in revenue.

Source: Seek / Hays salary guide 2025

SHEET PB-01 PROJECT BRIEFS

02

Three ways to work together.

Productised. Fixed scope. Defined deliverables. No vague retainers that print invoices and not much else.

Brief A A-01

PROJECT TYPEAI Audit

A two-week diagnostic of where AI can actually move revenue in your business. You get a prioritised roadmap, not a sales pitch.

SCOPE OF WORKSQTY

01 Workflow + tech stack review
02 3 to 5 prioritised AI opportunities
03 Cost vs revenue impact model
04 90-day implementation roadmap
05 One follow-up working session

FIXED FEE

$4,500+GST

~2 weeks
1:50 scale

Start an audit →

Brief B · Most Common B-02

PROJECT TYPEFractional Product Lead

I plug into your team 6 to 10 days a month as your product leader. Strategy, roadmap, hiring, the lot. Senior horsepower without the headcount cost.

SCOPE OF WORKSQTY

01 Product strategy + roadmap ownership
02 Customer research + discovery
03 Sprint planning + team coaching
04 Stakeholder + board reporting
05 Hands-on with eng + design

MONTHLY RETAINER

$8,500/mo

90-day rolling
1:10 scale

Start a partnership →

Brief C C-03

PROJECT TYPEAI Build Sprint

A four to eight week build sprint. We pick one high-impact AI initiative from the audit and ship it. Done. Live. Measurable.

SCOPE OF WORKSQTY

01 One scoped AI feature or workflow
02 Prototype, build, ship
03 Engineering + prompt work included
04 Pre + post metrics measurement
05 Handover documentation

PROJECT FEE

$18K+GST

4-8 weeks
1:25 scale

Start a sprint →

SHEET CP-01 CONSTRUCTION PHASES

03

Survey. Design. Build. Handover.

No 90-page strategy decks. No six-month "discovery phases". We move at the pace your business actually needs to move.

PHASE / SURVEY →

01

Discovery call

30 minutes. You tell me what's broken. I tell you whether I can help. No pitch sequence, no follow-up barrage.

WEEK00

PHASE / DIAGNOSE →

02

Audit + diagnose

I review your business, stack, customers, and metrics. Map where revenue is leaking and where AI can earn its keep.

WEEK01–02

PHASE / DESIGN →

03

Prioritise

Ranked list of bets. Cost, effort, expected return. We pick what we're shipping. We pick what we're killing.

WEEK02

PHASE / BUILD

04

Execute

One-off audit or ongoing partnership, we work the plan. Weekly check-ins. Quarterly outcomes. Real measurement.

WEEK03+

SHEET PS-01 PORTFOLIO / BUILT WORKS

04

Track record. Not slideware.

A decade of shipping products at scale and starting things from zero. Here's where the experience comes from.

Built Work · 2026 P-01

PRODUCT MANAGER / GOOGLE

Google. Product, 2026.

Product work inside one of the world's most demanding orgs. The Google product bar is the bar. Translating that rigour to SMB-scale problems is what I do now.

User Scale

B+

Approach

1ST

Built Work · 2025 P-02

PRODUCT MANAGER / TIKTOK

TikTok. SMB Products.

Built products specifically for small and medium businesses on the TikTok platform. Sat inside the SMB advertiser data every day. I know what makes SMBs tick because I've shipped to thousands of them.

Built Work · Ongoing P-03

FOUNDER / PRODUCT LEAD

Pillow Talk. AI Dream Interpreter.

Founded and shipped a consumer AI product end to end. Prompt engineering, model selection, growth, monetisation. I've done what most AI consultants only talk about doing.

Built Work · 2022–24 P-04

PRODUCT MANAGER / ARE MEDIA

Are Media. Digital transformation.

Led the rebuild of Australia's largest legacy publisher's commerce and content platforms. Took a 90-year-old print business into content commerce and retail media. This is the SMB story at enterprise scale.

Mastheads

7

Commerce Lift

2X

Built Work · 2019–22 P-05

FOUNDER / DISCOVRR + KOPA

Discovrr. + KOPA.

Two startups from idea to market. One a social commerce marketplace, one a furniture brand. I've signed payroll, chased invoices, and shipped to real customers. I know what it costs to run a small business in Australia.

SHEET AP-01 ARCHITECT OF RECORD

05

A builder. Not a consultant.

PORTRAIT · JL-001

SUBJ_NAME SCALE 1:1

Subject Jason Lu

Practice Product + AI

Location Sydney AU

Trained Architect

I've spent a decade shipping products people actually use. I'm not here to write decks. I'm here to make your business work better.

Most recently I was a Product Manager at Google, and before that at TikTok building products for small and medium businesses on the platform. Before tech, I led the digital transformation of Are Media, Australia's biggest legacy publisher.

I've also founded three companies. Which means I know what it's like to be on your side of the table. Cash flow that doesn't reconcile. Customers who churn for reasons you can't pin down. A team that needs answers you don't have yet.

I hold an MBA from AGSM at UNSW and a degree in architecture. The architecture training matters more than it sounds. It taught me how to draw a clean line from rough sketch to built thing without losing what made the sketch worth building.

01

MBA · AGSM UNSW Business School

02

B.Arch Trained architect

03

Google · Product Product Manager, 2026

04

TikTok · SMB Product Manager, 2025

05

3× Founder Discovrr, KOPA, Pillow Talk

06

Sydney based Working AU-wide

SHEET RFI-01 REQUEST FOR INFORMATION

06

Honest answers. Field-tested.

The questions buyers actually ask, answered straight.

Consultants write reports. I work inside your business as one of your team for a fraction of the cost. I sit in your standups, talk to your customers, ship outcomes. When the engagement ends, you've got something built, not bound.

Yes. The whole point of fractional product leadership is that you don't have to be the expert. I translate between business, design, and engineering. You give me the goals. I figure out the how.

Discovery call this week. AI Audit kicks off the following week. Fractional engagements take a little longer to scope properly. Sprints depend on technical complexity. If you need someone yesterday, say so and we'll find a way.

Then I'll tell you. The audit ends with a recommendation, not a sales pitch. Sometimes the answer is fix your onboarding, not bolt a chatbot onto it. You'll get the truth either way.

Australian businesses doing roughly $1M to $50M in revenue, with a product or service that runs through software somewhere. Founders or leadership teams who want a real partner, not a vendor. If you're after the cheapest option, I'm not it.

Yes. Mutual NDA before any commercial information changes hands. I'll send mine, or sign yours. Whichever's faster.

Fractional engagements run on rolling 90-day terms. If we're not moving the needle, we don't renew. No lock-in contracts. No penalty clauses. You should never feel stuck with me.

Drawn plans. Not pitch decks.

Most SMBs are doing AI completely wrong.

You're paying for tools you don't use.

You don't have a roadmap. You have a backlog.

A full-time PM costs more than the problem.

Three ways to work together.

PROJECT TYPEAI Audit

PROJECT TYPEFractional Product Lead

PROJECT TYPEAI Build Sprint

Survey. Design. Build. Handover.

Discovery call

Audit + diagnose

Prioritise

Execute

Track record. Not slideware.

Google. Product, 2026.

TikTok. SMB Products.

Pillow Talk. AI Dream Interpreter.

Are Media. Digital transformation.

Discovrr. + KOPA.

A builder. Not a consultant.

Honest answers. Field-tested.

Let's see if we fit.