Product:

1. Groomed and prioritised an extensive backlog that had been continuously updated by stakeholders, transforming it from a disorganised Excel sheet into a streamlined and actionable plan.

2. Introduced Agile methodologies to the team, enabling more efficient sprint cycles and improving the overall speed and quality of product delivery.

Strategy:

• Led the modernisation of the Marketplace platform, collaborating with cross-functional teams to drive digital transformation efforts that aligned with business goals.

• Evaluated and identified alternative platform solutions to replace the outdated system, ensuring the new solution met ease-of-use and integration criteria.

  Developed a strategic evaluation framework that explored three horizons of growth:

  • Horizon 1: Addressed immediate, core needs.

  • Horizon 2: Focused on mid-term requirements.

  • Horizon 3: Planned for long-term growth and scalability.

User Journey Optimisation:

1. Conducted a comprehensive review of the user journey, identifying critical opportunities to improve the checkout process, enhancing customer experience and reducing friction

2. Utilised data analytics to inform prioritisation decisions and track the impact of implemented changes, ensuring continuous improvement and alignment with business objectives.
   

Stakeholder Engagement

1. Engaged with key stakeholders to gather insights and align on strategic priorities, ensuring their needs were met while maintaining focus on overall product goals.