Discovrr - Social Marketplace
Discovrr is a social marketplace that I founded and led, aimed at connecting local artisans with customers through a seamless website and mobile app. The startup successfully onboarded 200 businesses, signed 34 Memorandums of Understanding (MOUs), and listed over 60 unique products. Discovrr was also honored as the recipient of the NSW MVP Start-up Grant, recognizing its innovation and potential in the local market.
Pitch Deck
Social Interactions
Shop Products
Book Services
Share Experiences
Explore
Role: Product Leadership
Vision and Strategy:
Conceptualised Discovrr to bridge the gap between local artisans and customers, providing a platform for genuine local commerce
Developed a strategic product roadmap that outlined key milestones and growth phases, ensuring a structured approach to development and market entry.
Team Management:
Assembled and led a high-performing start-up team, including engineers, designers, and marketers.
Implemented agile methodologies, facilitating efficient sprint cycles, regular stand-ups, and iterative development based on user feedback.
MVP Development:
Designed and developed the Minimum Viable Product (MVP) of Discovrr, achieving 200 user sign-ups and 10,000 app engagements within the first month.
Leveraged lean and agile frameworks to rapidly develop and iterate the product within 6 sprints ensuring it met market needs and user expectations.
Unique Selling Proposition:
Introduced a hyper-local social commerce model, aggregating products from local businesses and encouraging user interaction through gamified features and rewards.
Implemented a 3km digital boundary to create highly engaged local communities, fostering a sense of belonging and community support.
Skills:
Product Discovery
Customer Discovery
Strategy & Implementation
Ruthless Prioritisation
Team Management
Business Modernisation
Platform Modernisation
Revenue Generation
Lean Methodologies
Data-Driven Decision Making
Customer Feedback
UI/UX Design
Presentation
Capital Raising
Discovery Process
